Unicorn or Supernova: Can Instacart Sustain Its Meteoric Rise?

Let’s talk about Instacart.

More specifically, the soaring fortunes of the grocery delivery company, boosted by the COVID-19 pandemic, and the sustainability of Instacart’s growth and popularity – not to mention its ballooning valuation.

Evangelize-Convert-Optimize: The Fundamental Purpose and Core Tasks of Consumer Marketing

Let’s talk about consumer marketing.

More specifically, the industry of consumer marketing, its fundamental purpose, core tasks, market structure, dynamics and size.

This article, focusing on the fundamental purpose and core tasks of consumer marketing, is the first in a series on how to strategically evaluate the marketing services industry landscape, make sense of the trends and competitive moves impacting it, and think critically about the various industry players and their strategic position and significance.