Sunday, October 25, 2020

Two-Way Street: Growing a Two-Sided Marketplace Through Supply and Demand Promotions

Let’s talk about two-sided marketplace promotions.

More specifically, the crucial marketing tactic two-sided marketplace platforms, such as Uber or Doordash, deploy to drive engagement and growth by stimulating both demand and supply among their network participants. 

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The Value Tree, Part 2: Using Shareholder Value to Unite and Prioritize the Corporate Portfolio of Strategic Initiatives

Let’s talk some more about shareholder value. More specifically, applying The Value Tree strategic framework, which I adapted from ...

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