Life of a Coupon: The Industry Value Chain That Powers Manufacturer Coupons

Let’s talk about coupons.

More specifically, the full value chain of activities and industry players that constitutes the ‘Life of a Coupon’ – from the CPG manufacturer to the consumer to the retailer’s checkout register and back to the manufacturer.

The Strategy Checklist, Part 2: A Closer Look at Each Step of the Strategy Process

Let’s talk some more about strategic planning.

More specifically, the detailed steps comprising the end-to-end process of developing and executing a compelling and cohesive corporate strategy.

In Part 1 of this two-part series, I introduced The Strategy Checklist framework (see Figure 1). And in this article, I delve into each step of the process to demonstrate how it can be used by strategy executives and business leaders to orchestrate an end-to-end strategy process that connects a company’s values and vision with its strategic plan, and drives results that advance its long-term objectives.