The Growth Cube: A Practical Framework for Engineering Business Model Expansion

Let’s talk about growth.

More specifically, a practical framework (The Growth Cube) for developing a comprehensive growth strategy along three capability dimensions most relevant to realizing the full potential of a company’s business model: product portfolio, geographic presence, and vertical segment penetration.

Principal Axes: The Three Capability Dimensions That Propel Corporate Strategy

Let’s talk about strategy.

More specifically, corporate strategy as a functional discipline, the fundamental value it creates (or should create) for an organization and its people, and the capabilities it requires in order to succeed.

This article is the first in a series that looks at strategy pragmatically, from a business operator’s point of view, and explores some practical, proven recipes to create and utilize a corporate strategy function that drives meaningful value. It’s my humble contribution to introducing some standards, common frameworks and best practices for strategy as a functional discipline. In this piece, I focus on the fundamental purpose and value of strategy, and I introduce the 'Principal Axes' framework to showcase the capabilities that need to be in place to realize that purpose and value.