The Strategy Checklist, Part 2: A Closer Look at Each Step of the Strategy Process

Let’s talk some more about strategic planning.

More specifically, the detailed steps comprising the end-to-end process of developing and executing a compelling and cohesive corporate strategy.

In Part 1 of this two-part series, I introduced The Strategy Checklist framework (see Figure 1). And in this article, I delve into each step of the process to demonstrate how it can be used by strategy executives and business leaders to orchestrate an end-to-end strategy process that connects a company’s values and vision with its strategic plan, and drives results that advance its long-term objectives.

Evangelize-Convert-Optimize: The Fundamental Purpose and Core Tasks of Consumer Marketing

Let’s talk about consumer marketing.

More specifically, the industry of consumer marketing, its fundamental purpose, core tasks, market structure, dynamics and size.

This article, focusing on the fundamental purpose and core tasks of consumer marketing, is the first in a series on how to strategically evaluate the marketing services industry landscape, make sense of the trends and competitive moves impacting it, and think critically about the various industry players and their strategic position and significance.