Let’s talk about
coupons.
More specifically,
manufacturer coupons issued by major brands for consumers to redeem against every-day
food and household purchases at grocery and drug stores.
Why, despite the appeal and growth of digital incentives, have traditional paper coupons continued to reign supreme? Is it just a matter of time to change consumer adoption habits, or is there more to the physical paper coupon that accounts for its longevity and continued popularity?
