Retail Media Networks, Part 2: Why the Hype?

Let’s talk about retail media.

More specifically, the reasons underlying all the excitement about – and investment in – retail media networks (RMNs) launched by major retailers, which is the focus of this article, Part 2 of a 4-part series.

In Part 1, I covered the origins and definition of RMNs; in Part 3, I will paint a picture of where different retailers stand in their journey of launching their respective RMNs; and in Part 4, I will offer my hypotheses on what needs to happen in the retail media space for RMNs to live up to their widely publicized potential.

Print or Digital: The Trade-Offs Brand Managers Face When Choosing Between Paper and Electronic Coupons

Let’s talk about coupons.

More specifically, manufacturer coupons issued by major brands for consumers to redeem against every-day food and household purchases at grocery and drug stores.

Why, despite the appeal and growth of digital incentives, have traditional paper coupons continued to reign supreme? Is it just a matter of time to change consumer adoption habits, or is there more to the physical paper coupon that accounts for its longevity and continued popularity?